Practise makes perfect

Background

Prac, a Swedish hair and beauty brand created for people that share the ambition of never giving up. Prac wanted to create a launch campaign to help establish their brand PoV and launch their new partnership with footballer Lucas Bergvall. 

Insight / idea

Based on their tagline, "practise makes perfect", we built the campaign around the idea of repetition. Of doing things over and over again. And again. And again. Because in striving for perfection, the details matters. No matter if its a perfect strike of the ball, or making sure your daily hair and skin routines keeps you fresh for the challenge ahead.

Project details

Concept
Art Direction